This is a guest posting by Andy Beal, co-author of Radically Transparent: Monitoring and Managing Reputations Online and CEO of online reputation monitoring tool Trackur. He outlines ten tactics that could prevent your company suffering its own online reputation meltdown.
1. Know your achilles heel
Do you know your weaknesses? No, seriously! I don’t mean the “we try too hard to please our customers” bunk. Do you know the flaws in your products, the areas of your service that suck, or the member of your management team most likely to stick his foot firmly in his mouth?
If Kryptonite had known their locks could be picked with Bic pen, they might have been able to react faster to the meme that spread like a virus. You might not be able to correct your company’s flaws but, by being honest about them now, you can better prepare should they become the topic of a reputation attack.
2. Assume everything will make it’s way to the web
You should assume that every phone conversation will be taped, every internal memo leaked, and every hallway conversation shared with a blogger. No matter what policies you put in place, not matter how many times you tell a journalist something is “off the record” you should utter only the words you’d want to see on the front page of the Wall Street Journal.
This is at the essence of being radically transparent–the message you share behind closed doors should match the one you share with employees, customers, and investors.
3. Create a great online impression; dress to impress!
You already know that a great suit can help you impress a VC or win that new client account, but what about the way you dress-up your web site? I see so many companies suffer from a poor reputation, only to discover they’re abusing their biggest reputation asset–their own web site content.
Prospective customers, future employees, investors, and journalists are just a small sample of those that will turn to your own web site when determining the reputation of your company. Make sure they find all the information they could possible need and then throw-in the stuff they might normally look for elsewhere. Link to reviews of your products, highlight praise received by bloggers, upload your videos and podcasts, and make sure all content is RSS enabled and social media sharable.
4. Choose your blog voice carefully
If you want to do wonders for your company’s online reputation, you should definitely consider joining the blogosphere–that’s almost a no-brainer reputation management decision. A blog will allow you to hold conversations with your customers and gain valuable feedback. What’s not quite so easy to get right is the style of blog that will best help your business.
Unless your CEO has the charisma and thought-leadership of Jason Calacanis or Jonathan Schwartz, letting him lose on WordPress (
) might do more harm than good. Instead consider establishing a team blog (such as Southwest Airlines’ “Nuts About Southwest”) where there’s less focus placed on a single individual and more attention on who your customers really want to hear from; your employees.
5. Hangout at the right social network
Look, just because MySpace (
) and Facebook (
) are the most popular social networks, doesn’t mean that’s where your customers and employees are hanging-out. While social networks are great for building brand loyalty, there’s a need to be selective in where you setup shop. If you customers skew towards those over 50-years old, you likely won’t find them “sheep throwing” or “zombie biting” on Facebook.
Find the “centers of influence” for your reputation–the social networks where you’ll most likely find conversations about your company–and create your social network profile there. If you really want to tap into the most appropriate social network, consider building your own. Companies such as Ning.com are empowering companies to create their own social network–sheep throwing optional.
6. Send blogger’s love letters, not PR pitches
Do you know why Jeff Jarvis’ infamous “Dell hell” blog post started a reputation blogstorm for Dell? One factor was Dell’s lack of previous conversations with Jarvis–and other computer bloggers. Lesson learned. If you look at Dell know, they’re keeping in touch with influential bloggers, commenting on their posts, and treating them with respect. Now when Dell’s products don’t live up to expectations, the fallout is less severe and bloggers are more apt to speak to the company first, before hitting “publish” on that reputation-crushing post. How does that compare to your normal mass-email PR pitch?
7. Build your Google () reputation now, not later
Google’s not just a search engine, it’s a reputation engine. When a prospective client wants more information about your products, a journalist needs background on your business, or an investor seeks details about your history, it’s Google they ultimately turn to for information. I speak to so many companies that screw-up their reputation, then try to cleanup the mess by trying to push down the evidence on Google.
It can take many weeks–sometimes months–to create new content that will rank on the first page of Google for your brand. Don’t wait until your already knee-deep in a crisis to decide you need to build positive content for Google. Do it now–while you’re not fighting reputation fires–and it will likely keep out future negative listings.
8. Monitor your online reputation as often as your email
The web has empowered individuals to share even the smallest of complaints online. In fact, with sites such as ePinions, RipOff Report, and the Consumerist, your customers complaints are practically encouraged.
When a laptop’s battery caught fire at a gate at LAX, Lenovo knew within an hour that reports where circulating the web that the laptop was a Thinkpad. Thanks to their reputation monitoring efforts the company was able to act quickly and prevent a reputation crisis. Lenovo quickly identified that the battery wasn’t manufactured by them and was able to spread that message before it hurt consumer sentiment towards the Thinkpad line.
Their are lots of online reputation monitoring tools to choose from, but even a simple Google Alert is better than nothing.
9. Ostriches are not great role-models
If you find yourself facing a stampede of angry bloggers, with the mission of calling you out on your company’s foul, sticking your head in the sand does not make them go away. You might initially convince yourself that the problem will simply disappear and besides, what harm can a blogger do anyway? In all likelihood your denial will buy you just a day or two before your scandal makes it to the inbox of a New York Times journalist. Game over.
Instead, the moment you see any reputation attack you should take action. It might only need a comment from you in the blogger’s comments section, or it might require your own blog post or video, announcing what steps you’re taking to resolve the issue. The key is to respond quickly, address the situation, apologize if needed, and prevent it becoming the lead story in the evening news.
10. Three words to remember
I’ve written thousands of words on the topic of building a great online reputation, but I’ve managed to condense everything down to just three words for you to remember: sincerity, transparency, and consistency.
Sincerity means wanting to hear from your customers and the desire to truly provide a positive experience with your company. Transparency involves tearing down the walls of corporate rhetoric and PR spin–the more you share with your customers the more you’ll win their trust. Consistency is a vital component for any reputation management efforts. Your customers will forgive your isolated failure, but if you’re not consistently living-up to your brand promise, they’ll find a company that does.
Google (
) is the dominant search engine, with over 63% market share. Aside from it being a place to discover product reviews and corporate information, it is the personal brand destination of choice.
When someone Googles your name, the results are telling of who you are and what you do. In other words, your Google results are your resume, both professionally and personally. Companies seek to rank number one in Google’s search results for their brand name as well as terms in their industry, and you should as well.
Before we get started, I want you to Google your name right now. Copy the results to a word processing document and circle the results that have to do with your name. After you do that, highlight the positive ones in green, the neutral ones in grey and the negative ones in red. Only do this for the top 10 results. What you’ll notice is that you either have a presence on Google or not and you’re either positively portrayed in Google or you’re not.
What does Google say about you?
Everyone uses Google, from journalists to teachers to your friends and managers. There is no time in this disruptive world to go through the first 90 results in Google after a single search, so the majority of people stop after the first page and some after the first three results!
Google might say that you are unqualified for a job or that you aren’t “dating material.” Celebrities have their own Google woes. Let’s examine the Google results for A-Rod, Michael Phelps and Chris Brown. Each celebrity recently had a personal branding disaster, which is observable in their Google results.
A-Rod (Alex Rodriguez): A-Rod is the highest paid and one of the most respected professional baseball players on the New York Yankees.
Google “A-Rod“: You’ll find about three of four results calling attention to his steroid abuse. He tested positive for steroids six years ago while playing for the Texas Rangers during a three-year period.
Michael Phelps: Michael is an American swimmer, who has won 14 career Olympic gold medals, which is the most by any Olympian and by the end of 2008 he held seven world records in swimming.
Google “Michael Phelps“: You’ll find “michael phelps smoking weed” as a related search term for his name, as well as results that highlight him doing drugs.
Chris Brown: Chris is a Grammy-nominated American singer-songwriter, dancer and actor. His first album went double platinum at the age of 16.
Google “Chris Brown“: You’ll find his current LAPD investigation for assault following an alleged domestic violence felony battery against Rihanna.
How to control your Google results
These celebrities’ names once garnered positive Google results, through each homerun, gold medal and platinum album achieved. Although, they had pages and pages of positive results, it only took one incident for their reputation to be in jeopardy. The second the press filed their stories, their Google results were rearranged and negative results appeared. Luckily for them, they can still turn their results around by working hard to clean their record and earn positive articles from the press and bloggers alike.
At the celebrity level, you would need some aggressive PR to change these results because top tier outlets such as ESPN have a high PageRank in Google. For the average person (as long as you have a unique name), here are some strategies that will help you control your Google results.
1. Register for a blog and social networks
One way to take control for your results is by owning or renting web properties that carry your name. Blogs and social networks allow you to do just that. A blog allows you to continuously develop content under a single URL. As your blog generates content, Google will be pinged and rank it higher under certain keywords.
Make sure your blog, in some way, connects to your name. For instance, if your name is the URL or the title of the blog has your name in it, it will rank high for your name. Blogs have high SEO value because there is a lot of content that people can link to. I wouldn’t recommend that everyone starts a blog because you don’t want to post once and then leave it on the shelf for three months; it would be looked down upon by your visitors. Instead, start a blog because you’re passionate about a topic and want your voice to be heard.
The largest and most credible social networks have a high Google PageRank. PageRank is a measurement of importance in Google from 0 to 10. Twitter (), LinkedIn (
), FriendFeed (), and Facebook () have a PageRank of 8, which might not surprise you. They gain links from users linking to their profiles. Try to use unique identifiers for your profile pages. For instance, if your name is Peter Smith, you’ll want the “linkedin.com/in/petersmith distinct URL for your profile. Anywhere you can use your full name, I encourage you to do so.
Aside from the typical social networks, the leading “traditional media” brands also have social networks accounted for. BusinessWeek, The Wall Street Journal, Entrepreneur and The New York Times all have social networks that you can join today for free. They all allow you to have your own profile, a chance to network with peers, high PageRank and massive credibility.
2. Write for other blogs
Much like what I do for Mashable, you can guest post on other blogs, which can take up some of those top ten spots in Google for your name. In general, becoming a content creator will help you take charge of your brand.
3. Create a social media resume
As I stated in my previous Mashable () post “HOW TO: Build the Ultimate Social Media Resume,” a social media resume is optimized to rank high in Google for your name and can support your professional development and job searching needs.
4. Start a wiki under your name
A wiki is an online document that can be edited in real-time and tracked. Pbwiki.com, a service for creating free wikis, has a PageRank of 7, which means that if you use your full name when registering, there’s a good chance it will rank high for you. You could turn the wiki into a resume, a list of your favorite things to do or a listing of websites.
5. Become a celebrity/micro-celeb
When you become more famous, people start to notice and you might wake up one day with your own Wikipedia () page! If this happens, you better believe that it will rank in the top three results for your name. Don’t create your own page though because people will find out (namely the wiki-moderators) and it will be taken down. Becoming internet famous isn’t out of reach anymore, especially when the cost of admission is $0.00.
6. Bond with communities
Whether you join a Ning network or start a Ning network, they all tend to rank well in search engines and are great places to network and meet like-minded people. I would also recommend blog communities such as Social Media Today, depending on what you blog about. Other great examples are Momlogic, and Geeks (owned by Chris Pirillo).
7. Create an eBook
David Meerman Scott, author of World Wide Rave, says that you can get people all around the world talking about you if you give away a free eBook. Instead of making people fill out lead generation forms, give it away for free and you’ll see ten times the eyeballs. Not only that, but with the proper “triggers,” such as a Digg () button, people will share it and link to it, which increases its Google PageRank.
8. Beg people to write about you
Well, maybe don’t beg. You might sound desperate and annoying. You shouldn’t go asking people to write about you. They should do it based on the quality of your content. If you have friends in the blogosphere, they will gladly support you by writing about you. I’ve had people ask me to interview them. Never, ever do that. Join their community first, add value to their discussions and then, over time, they may be interested in promoting your brand.
YouTube () is not only a great way to watch endless hours of cute kittens doing people things, but a way to learn about a range of topics visually. Users have put up thousands of tutorials ranging from animal care to our favorite microblogging tool, Twitter ().
Whether you want to get your best friend started on Twitter or want the scoop on some of Twitter’s best desktop apps, the following YouTube videos will keep you entertained while educating you about various aspects of the Twitterverse. Oh, and be sure to look out for the video of the man in the fur suit.
1. Twitter in Plain English
Have a friend who just doesn’t get Twitter? Did you just start with Twitter yourself? Then this video, from @CommonCraft is just the place to start.
2. Twitter Tutorial – Getting Started
Send your friend to this video if someone’s having trouble getting started on the microblogging tool.
3. Twitter Tutorial: Finding People to Follow
This tutorial by @Tweetalize discusses simple ways for beginners to find interesting people to follow.
4. Top Twitter Tools Tutorial
The music may get annoying, but the information on Ping.fm (), Hootsuite (), and other tools is solid.
5. Twitter Retweet Explained
Somehow, Mike Wesely of TwitTalk.tv talks about the Retweet for seven minutes. For a detailed tutorial on how to retweet, also see our article HOW TO: Retweet on Twitter.
6. Customized Twitter Theme Experience
@albertle goes into detail on customizing your own Twitter theme and background. Some image editing experience is recommended. You can also check out our guide on the matter, HOW TO: Create Custom Twitter Backgrounds.
7. Twitter Tutorial: 5 Desktop Apps
I ended with this video for two reasons. One: @Yagglo does a good job providing an overview of key desktop Twitter apps like Seesmic Desktop () and Tweetdeck (). Two: he’s dressed up in some kind of fur suit. Seriously, what?
Since the early days of TwitterTwitter, users have had the ability to upload their own background images. From photos of cute kittens to jaw-dropping mosaics, the Twitter background has been a key medium for self-expression, personal branding, and personal fulfillment.
If you’re new to Twitter, or just never took the time to create your own Twitter background, this HOW TO guide is for you. This guide goes step-by-step into the rationale for creating a personalized Twitter background, takes a look at some amazing Twitter designers, and provides a list of useful Twitter design tools and resources. Your artistic juices shall soon be flowing.
Why create a custom Twitter background?
Some of you might ask: is creating a custom Twitter background worth the effort? While this is a valid question, and the final answer is up to you, there are a range of benefits to making your backdrop your own. Both the creative and the brand-conscious can (and have) benefited from unique background designs.
Here are a couple reasons for why you might want to build your own:
1. Personalization and expression: It’s a chance to express yourself and who you are. Are you an artist, a musician, a blogger, or a cook? Do you love Macs or the beach? A new backdrop can really help people understand who you are.
2. Contact info: It’s an easy way to add additional information you can plug into your 160 character bio.
3. Personal branding: Having your contact information, your face, or additional bio information within your background is a common practice. It helps potential followers understand what you do and why you are someone people should follow. Check out HOW TO: Build Your Personal Brand on Twitter for more.
4. Artistic creativity: Twitter is a great opportunity to push the limits of your talents.
Some great examples of custom Twitter background designs
If you’re looking for some inspiration for your Twitter background, look no further. These are some of the most unique, most inspiring, and best-branded Twitter backgrounds around. There’s not enough time or room to showcase the thousands of great backgrounds that exist on Twitter, so be sure to check out some comprehensive lists and discover some on your own.
And remember: you don’t have to spend an obscene amount of time to make a great background. It’s all about making a background that’s perfect for you, not for anyone else.
Doug Cone (@nullvariable): Doug, a web designer and consultant, brilliantly integrates his face with his brand and contact information in this spacey theme.
CoolTweets (@cooltweets): CoolTweets, which collects, well, the coolest tweets on the web, gets an A for its simple and clean layout. Perfect for many brands.
Justine Ezeraik (@ijustine): The popular new media star has a balanced theme that perfectly reflects her brand.
Kristi Colvin (@kriscolvin): Kristi, a favorite tweeter of mine, opted to create a beautiful mosaic of color and life. I could stare at it all day.
Loic Le Meur (@loic): No, it’s not that Loic’s background is the most amazing, most complex, or most visually appealing image in the world. It’s that his background reflects who he is – a smiling, personal, fun-loving guy…who also happened to found SeesmicSeesmic
There are literally hundreds of great Twitter backgrounds. Part of the fun is discovering on your own.
Creating your own background: the basic requirements
Now that you understand the reasons for creating a background and you’re feeling inspired, there are a couple of things you need to know about custom Twitter backgrounds.
First, you need to know how to actually change your background. This is a simple process: just go to settings, then design, and then click “change background image.” You can now browse your computer and add any image you’d like, so long as it’s under 800k in size.
Next, the actual dimensions. This is important because improperly-sized images can be covered up by your Twitter profile or can start to tile, which often leads to an undesired effect. In most circumstances, you want your background to be large enough not to tile. To achieve this, the total image size should be around 1600px wide by 1200px tall. This encompasses almost all screen resolutions.
If you build a left-hand column, popular on many Twitter backgrounds, make sure that it’s small enough not to be covered up by the central Twitter content – many designers suggest smaller than 200px or 235px. For more information on dimensions, check out Croncast and their numbers.
In the end, building your ideal background often requires trial-and-error. But if you’re not a designer, that’s not a problem – there are tools to help.
7 helpful Twitter background resources
What would a Twitter resource guide be without some useful Twitter apps? Not only do many of these tools provide pre-designed backgrounds, but many can also automatically update your background, provide detailed information and FAQs, and even fully-functional image editors. Here are a few of the best:
1. MyTweetSpace: MyTweetSpace is one of the simplest ways to create a Twitter background with minimal effort. It allows users to create badges, add graphics, play with text, and more to create elegant backgrounds and left-hand text columns. You can even log in with Twitter and MyTweetSpace will automatically update your background.
2. TwitterBacks: This website provides a set of templates perfect for creating your ideal Twitter background. The templates come in PSD (Photoshop) form. In fact, my Twitter account utilizes a TwitterBack template as the basis for my design. Can you guess which one?
3. TweetStyle: TweetStyle offers free background templates, custom Twitter backgrounds, and a few useful blog posts on the subject of the backdrop.
4. Free Twitter Designer: This handy little app provides an easy-to-use image editor to help you create a professional-looking theme.
5. TwitBacksTwitbacks
6. TwitterGallery: TwitterGallery is a directory of themes based on color and category. You can even click the “install” button under any theme, log into Twitter, and poof!…your background is ready.
7. Peekr: If you stumble across a great Twitter background and want to take a quick look at it in its pure form, the Peekr bookmarklet is the way to go. Click on the bookmarklet once to show only the background, and press it again to bring everything back to normal.
Start customizing and share your background
With this knowledge and these tools at your disposal, there is no reason you can’t build a killer backdrop for your Twitter account within minutes. So what are you waiting for? Try out some different designs, and be sure to share your artistic flair with the rest of us by linking to your newly-designed Twitter account in the comments.
Today has been dominated by news and excitement surrounding Google WaveGoogle Wave, GoogleGoogle’s new real-time communication platform that will launch to the public later this year. In fact, there’s been so much buzz that you might just not have enough time to read the thousands of articles being released on Google’s biggest product launch in recent memory.
To make sense of it all, we have compiled key information, definitions, and links related to the launch of Google Wave. This in-depth guide provides an overview of Google Wave, discusses the terminology associated with it, details information on Google Wave applications, (i.e. the Twitter Wave app Twave), and goes over ways to keep yourself informed. We know you’re excited about Google Wave, so here’s what we think you should know:
What is Google Wave?
While we suggest reading our article on the launch of Google Wave for more detailed information, here’s the sum of it: Google Wave is a real-time communication platform. It combines aspects of email, instant messaging, wikis, web chat, social networking, and project management to build one elegant, in-browser communication client. You can bring a group of friends or business partners together to discuss how your day has been or share files.
Google Wave has a lot of innovative features, but here are just a few:
- Real-time: In most instances, you can see what someone else is typing, character-by-character.
- Embeddability: Waves can be embedded on any blog or website.
- Applications and Extensions: Just like a FacebookFacebook
- Wiki functionality: Anything written within a Google Wave can be edited by anyone else, because all conversations within the platform are shared. Thus, you can correct information, append information, or add your own commentary within a developing conversation.
- Open source: The Google Wave code will be open source, to foster innovation and adoption amongst developers.
- Playback: You can playback any part of the wave to see what was said.
- Natural language: Google Wave can autocorrect your spelling, even going as far as knowing the difference between similar words, like “been” and “bean.” It can also auto-translate on-the-fly.
- Drag-and-drop file sharing: No attachments; just drag your file and drop it inside Google Wave and everyone will have access.
While these are only a few of the many features of Google Wave, it’s easy to see why people are extremely excited.
Google Wave was the brainchild of a team based out of Sydney, Australia. The core team members are two brothers, Jens and Lars Rasmussen, and lead project manager Stephanie Hannon, all of whom were involved in Google MapsGoogle Maps previously. Google Wave was announced today at Google’s I/O Developer conference, although the product will not be available to the public for several months.
Terminology
Google Wave actually has its own lingo – yes, you have to learn a few definitions if you’re going to really understand this new communication platform. Having knowledge of these terms will help you understand more about Google’s newest project.
- Wave: A wave, specifically, refers to a specific threaded conversation. It can include just one person, or it can include a group of users or even robots (explained below). The best comparison I can make is that it’s like your entire instant messaging (IM) history with someone. Anything you’ve ever discussed in a single chat or conversation is a wave.
- Wavelet: A wavelet is also a threaded conversation, but only a subset of a larger conversation (or a wave). It’s like a single IM conversation – a small part of a larger conversation and a larger history. Wavelets, though, can be created and managed separately from a wave.
- BlipBLIP
- Document: A document actually refers to the content within a blip. This seems to refer to the actual characters, words, and files associated with a blip.
- Extension: An extension is a mini-application that works within a wave. So these are the apps you can play with while using Wave. There are two main types of extenisons: Gadgets and Robots
- Gadgets: A gadget is an application users can participate with, many of which are built on Google’s OpenSocial platform. A good comparison would be iGoogle gadgets or Facebook applications.
- Robots: Robots are an automated participant within a wave. They can talk with users and interact with waves. They can provide information from outside sources (i.e. TwitterTwitter
- Embeded Wave: An embeded wave is a way to take a Google Wave and the conversation within it and place it on your website. Users could use this as a chatroom, as a way to contact you, or for something more.
Wave Gadgets
A Wave Gadget is one of two types of Google Wave extensions. Gadgets are fully-functional applications. According to Google, gadgets are primarily for changing the look and feel of waves, although this seems to only scratch the surface of the potential of a wave gadget.
First: almost any iGoogle or OpenSocial gadget can run within Google Wave. That means thousands of applications that have been already created will work in Google Wave. Second: a gadget built within Google Wave can take advantage of live interaction with multiple users. This means something like a live online game with active participation from all users. In that way, it has similarities to Facebook or MySpaceMySpace applications, which take advantage of your friend network to make games, quizzes, and applications more meaningufl and useful.
Gadgets are specific to individual waves, rather than to specific users. Thus, it’s not like having a Facebook app on your profile – the gadget belongs to everyone within the wave. They also do not have titles, to better integrate with the actual conversation. Some of the gadgets already built include a Sudoku gadget, Bidder (which turns your wave into an auction), and Maps (which allows for collaboration on a Google Map).
For a more technical explanation, be sure to check out Google’s Wave Gadgets Tutorial.
Wave Robots
Robots are the other type of Google Wave extension. Robots are like having another person within a Google Wave conversation, except that they’re automated. They’re a lot like the old IM bots of the past, although far more robust. Robots can modify information in waves, interact with users, communicate with others waves, and pull information from outside sources.
Because it acts like a user, you can define its behavior based on what happens in the chat. You could build one as simple as “change the word dog to the word cat” or one as complex as a fully-functional debugger. We’ll probably start seeming some very advanced robots in the near future.
Some of the robots already in service include Debuggy (an in-wave debugger), Stocky (which pulls stock prices based on stock quote mentions), and Tweety (the Twave robot, which displays tweets inside of a wave).
A more advanced explanation is available at Google’s Wave Robots Overview.
Wave Embeds
Wave embeds are a little more complex than embedding a YouTubeYouTube video onto your blog, yet in the end, that’s really what Google Wave Embeds are: a way to take Google Wavesgoogle waves onto a third party website. Embedded Waves support many of the functions of the actual Google Wave client, including dragging-and-dropping files.
While the Wave Embeds is still very early stage, Google has already built two: YouTube Playlist Discuss and Multiple Extensions Embed. The former allows you to discuss a YouTube video via a wave and the latter allows for interaction with multiple waves on the same page.
One possibility: Google Wave Embeds may be a real-time replacement to static comments. If Google perfects wave embeds, you could even see YouTube.com comments replaced with waves, although it is way too early to make any calls on the potential of this.
Google’s Wave Embed Developer’s Guide has more advanced information embedding waves.
Furthering your Google Wave education
Still can’t get enough of Google Wave? While information is sparse, hopefully this collection of links will help you understand this new product even more.
- MashableMashable
- Google Wave Federation Protocol: Google has provided some community principles, architecture information, and more detailed definitions on their Wave protocol webpage.
- Google Wave API: For developers interested in building applications for Google Wave, be sure to check out the Wave API website.
- Google Wave Updates: Want to be informed the second Google Wave is available? Here’s the sign-up form.